VisitDenmark

Challenge

Promote Copenhagen, Denmark as a travel destination for a younger generation interested in more lively experiences.

Response

We created a set of posters for the underground escalators hoping to catch the eye of both people attracted to the bustling nightlife as well as those looking for an exciting holiday. The ads were designed to be simple, noticeable, and effective at relating the fun and energy of a big holiday experience in Copenhagen.

Results

The campaign created a lasting brand message that Copenhagen is a destination for all types of tourism.