Sarah Millican

Challenge

Create a digital presence for the British comedian Sarah Millican as well as advertise her upcoming tour, "Outsider".

Response

By combining bright colours and attributes of the tour, the design of the advertisements was developed to show Millican’s interests and personality. By placing these advertisements on digital platforms the target audience was using, Millican's digital presence was able to grow throughout the UK.

Results

Since winning the if.comedy Best Newcomer Award for her debut solo show, Millican has fast established herself as a household name. Through targeted marketing and advertising, Sarah Millican sold over 3,500 tickets at the Hammersmith Eventim Apollo and even more across all locations.