Catapult - Creativity That Delivers
KISS & MAGIC RADIO
SEX, CAKE AND ROCK & ROLL REALLY DOES SELL
Latest RAJAR figures showed more people were listening to Kiss & Magic than ever. But how do you convince cynical media owners of that fact.
A boring fact from research, a cynical media buyer audience and a small budget we no deterrent to us telling London’s top 30 media agencies the latest listener figures. We created a microsite, virals featuring dominatrix and office spacehopper races, humorous online banners, as well as sending out 2,000 cakes to capture the fun mode of Kiss and Magic.
‘At last an integrated campaign from a radio station’ was Starcom’s reply.